Personal Information We Collect from You
We collect the following personal information from you on the Superior Smiles website forms.
- First and Last name
- Email address
- Phone number
By entering this information, you are providing personal information that will be used by Superior Smiles for the sole purpose of scheduling your appointment or returning your contact request.
If you choose to enroll as a subscriber of our website, you will receive recurring practice newsletters, announcements and occasional promotional information via email. These emails will be of a general nature and will in no way disclose your unique health characteristics. At the time you subscribe or any time thereafter, you can choose to opt-out of receiving these emails from us.
To subscribe to our website, we need certain contact information, such as your name and email address. At your option, you may also provide demographic information (such as gender or age) about yourself, but it is not required. You can unsubscribe from the newsletters by simply clicking on the “unsubscribe” link at the bottom of our emails; you will be immediately unsubscribed.
We are committed to protecting the privacy of children. Neither Superior Smiles nor any of its services are designed or intended to attract children under the age of 13.
Passive Information We Collect
Like many other websites, we also automatically collect and log other non-identifying information when you interact with the Superior Smiles website:
Device data. We collect data from the device and application you use to access the Superior Smiles website, such as your Internet protocol (IP) addresses, operating system, device type, browser type and timestamps.
Usage data. We collect usage data that may include which Superior Smiles webpages you visit, what you click on, when you performed those actions, and so on. Emails sent by Superior Smiles collect information about who opened those emails and clicked on links in them. We do this to measure the performance of the Superior Smiles email messaging and to monitor and improve email deliverability and open rates.
We use this information to conduct research and analysis to better understand how visitors are using the Superior Smiles website, so that we can improve our website experience. From time to time, Superior Smiles or it’s operations contractors acting on their behalf, conduct online research in order to gather feedback about our site through online or email surveys.
Participation in these surveys is completely voluntary and you may choose whether or not to participate and disclose information. Personally Identifiable Information collected through market research will only be used by Superior Smiles and its operations contractors and will never be given or sold to a third party.
Disclosure of Your Information
(i) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order.
(ii) in special cases, such as a physical threat to you or others. In the event that we are legally compelled to disclose your Personally Identifiable or Personal Health Information to a third party, we will attempt to notify you unless doing so would violate the law or court order.
Last Updated: January 2018